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MaGa - Humans · Technology · Progress

Production-ready AI agents on Google and Claude.

I put AI agents into production for teams with real, repeatable processes — and I'm the senior technical call for founders who need it without a full-time hire. I'll tell you honestly if AI doesn't make sense for your case — no sales pitch.

Matteo Gazzurelli · Fractional CTO & Agentic AI Consultant · Brescia, Italy

2 hrs20 hrs

The Problem I Solve

Most companies experimenting with AI agents get stuck somewhere between the demo and the deploy.

The proof-of-concept works in a notebook, but breaks the moment it meets real users, real latency, real edge cases. The team picks a framework based on a Twitter thread. Six months in, you have three half-working agents and no clear path to production.

I've spent the last couple of years helping teams move past that wall — choosing the right platform for their case, designing systems that handle failure gracefully, and getting agents into production where they actually do useful work.

The Stack I Work With

I focus deliberately on two platforms. Knowing two of them deeply — their real tradeoffs, where they crack and where they shine — tends to be worth more in production than knowing eight frameworks shallowly.

Google — Gemini Enterprise Agent Platform

The evolution of what used to be called Vertex AI. Agent Runtime, Memory Bank, Agent Identity, Agent Gateway, plus the Agent Development Kit (ADK) for code-first builders. A strong default for enterprise: identity, governance, and the GCP ecosystem.

Claude — Agent SDK and Code

Anthropic's Agent SDK for building production agents on Claude, plus Claude Code for the development workflow. A strong choice when the model itself is the differentiator — long context, instruction-following, agentic coding.

My take:these are equivalent choices with real tradeoffs — there's no universal winner. Google is my default for enterprise clients on GCP; Claude tends to win when the team needs the model's specific strengths or runs outside Google's ecosystem. Both are valid. The right call depends on the case, and I'll tell you which.

A partner for production AI implementation

Over 20 Years in Software

250+ Projects Shipped

Google Partner

GDG Brescia Organizer

I've been building software for over 20 years — 250+ projects shipped across mobile, cloud and distributed systems. For the last couple of years I've focused on a single question: how do you build AI agents that hold up in production, not just in slides. I run agentic automation for teams in Northern Italy & Switzerland, and fractional-CTO work with international teams, remote.

Google Cloud Select Co-sell Partner badgeGoogle Workspace Select Co-sell & Services Partner badge
  • Google Partner(through MaGa Srl) — Google Cloud Select Co-sell Partner and Google Workspace Select Co-sell & Services Partner. Verify on the Google Cloud Partner Directory →
  • GDG Brescia Organizer — I run the Google Developer Group in Brescia, building the local agentic AI community.
  • Google Cloud & AI certifications — multiple, kept current.
  • Over 20 years in software, 250+ projects shipped across mobile, cloud and distributed systems.

Tech Stack

Gemini Enterprise Agent PlatformGoogle ADKClaude Agent SDKClaude CodeMCPA2AFirebaseCloud RunFlutterNext.js

How I Work

Three engagement models. No long contracts, and a clear stop point at every stage.

I help you pick the right platform for each use case — Google or Claude

Built WITH teams, not TO them

Knowledge transfer, so you don't depend on me

No long contracts, no lock-in

Phase 1

Discovery & Strategy

2–4 weeks

Map your use cases, evaluate Google vs Claude for each, design the architecture, and deliver an implementation plan. A clear go/no-go on each use case.

HONEST ASSESSMENT

Outcome:

A document your team can build from, with an honest call on what to build, what to skip, and what to wait on

Phase 2

Build & Deploy

8–16 weeks

Hands-on implementation alongside your team: architecture, code, deployment, observability, evaluation. I work as a Fractional CTO embedded in your team, not an external vendor delivering a black box.

EMBEDDEDKNOWLEDGE TRANSFER

Outcome:

Production agents running on Google or Claude — with your team able to maintain them

Phase 3

Ongoing Advisory

3–12 months

For teams already building who need a second pair of eyes on architecture, code review, hiring and roadmap. Monthly retainer, no long contracts.

RETAINERNO LOCK-IN

Outcome:

A steady technical sounding board as you scale

What You Get

An honest assessment

I'll tell you when an agent is overkill, when a workflow is enough, and when you should wait six months.

Production-ready architecture

Patterns tested across real implementations — not slideware.

Knowledge transfer

Your team learns. I don't build dependency on myself.

Vendor honesty

I'm a Google Partner and Google is my default — but I have no hidden kickbacks. I'll recommend Claude when Claude fits, or tell you “build it yourself, don't hire me” when that's the right answer.

Let's see if AI agents fit your case.

I'll give you an honest assessment of whether agentic AI makes sense for you, and which platform fits — Google or Claude. No sales pitch: if it's not the right time, I'll say so.

Let's see if AI agents fit your case.

After booking, you'll receive a confirmation email with meeting details

INSIGHTS & TUTORIALS

Latest on Agentic AI

Deep dives into multi-agent systems, framework comparisons, and practical implementation guides for teams shipping AI to production

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AI Agents for Business Automation: Real-World Examples

See real-world AI automation examples

Agentic AI for Business: Customer Feedback Categorization

BeforeAfter
15 hrs/week2 hrs/week

far less manual time

Customer feedback scattered across email, Slack, support tickets, and surveys. Manually categorizing hundreds of items takes 15+ hours per week.

Before (Manual)

  • Export feedback from multiple sources
  • Copy to Google Sheets
  • Read each item individually
  • Manually tag categories
  • Filter and prioritize

After (AI-Powered)

  • Feedback auto-imported
  • AI categorizes (Feature Request, Bug, Praise)
  • Confidence scores for human review
  • Prioritized dashboard
  • Weekly summary reports

Agents on the Gemini Enterprise Agent Platform (or Claude, depending on the case) orchestrate categorization logic that learns from your existing tags and feedback patterns. Agents integrate with your tools via APIs. Customizable categories, handles edge cases, provides confidence scores for uncertain items requiring human review.

Illustrative timeline: a few weeks to production

Agentic AI Workflow Automation with Multi-Agent Systems

BeforeAfter
50 hrs/month25 hrs/month

roughly half the time

Consulting project intake involves manual coordination across email, CRM, team calendars, and proposal documents. Each project requires 8-10 hours of coordination before work begins.

Before (Manual)

  • Client inquiry via email
  • Manual intake form completion
  • Manual scope document drafting
  • Manual resource availability check
  • Manual proposal writing and formatting
  • Email back-and-forth for revisions

After (AI-Powered)

  • Client inquiry captured automatically
  • AI extracts project details
  • AI drafts initial scope document
  • AI checks team availability
  • Human consultant reviews and refines
  • Proposal sent with one-click approval

Agents (on Google or Claude, depending on the case) handle workflow logic, pulling data from your CRM, calendar, and project templates. Multi-agent coordination applies decision rules you define (pricing logic, resource allocation). Routes to appropriate team members for review. Learns from approvals and rejections to improve suggestions.

Illustrative timeline: a few weeks to production (includes a workflow analysis phase)

Autonomous AI Agents for Reporting & Documentation

BeforeAfter
12 hrs/week30 mins/week

most of the manual time

Weekly and monthly reports require 12+ hours manually pulling data from Google Sheets, CRM, analytics platforms, consolidating, analyzing, and formatting for different stakeholders.

Before (Manual)

  • Export data from multiple sources
  • Manually consolidate in spreadsheet
  • Calculate metrics and trends
  • Format report (copy-paste to template)
  • Generate charts and visuals
  • Email to stakeholders

After (AI-Powered)

  • AI pulls data from all sources automatically
  • AI analyzes trends and calculates metrics
  • AI generates formatted report (custom template)
  • Human reviews for accuracy (2-3 minutes)
  • Automated delivery on schedule

Agents on the Gemini Enterprise Agent Platform (or Claude, depending on the case) extract data from your sources (APIs, Google Sheets, databases), detect trends, calculate metrics and flag anomalies. Reports use custom templates tailored to your brand, delivered via email, Slack, or dashboard on a schedule you define, with data lineage for audit trails.

Illustrative timeline: a few weeks to production

Illustrative ROI Example

12 hours/week × 52 weeks/year = 624 hours/year

624 hours × $150/hour ≈ $93,600/year — an illustration, not a quote

This is a worked example, not a promise. Real numbers depend on reporting frequency, data-source complexity, and your team's hourly rates.

What is Agentic AI?

Understanding autonomous AI systems and how they differ from chatbots

Agentic AI refers to AI systems that don't just respond to prompts—they take action. Unlike chatbots that answer questions, autonomous AI agents can plan multi-step tasks, use tools and APIs, make decisions, and execute complex workflows with minimal human oversight.

The difference:

A chatbot: A chatbot tells you how to book a flight.

An agentic AI system: An agentic AI system books the flight for you.

Autonomous Decision-Making

AI agents make contextual decisions based on business rules you define, handling exceptions and edge cases without constant human input.

Multi-Agent Coordination

Multiple specialized agents work together, each handling specific tasks while sharing information to accomplish complex workflows.

Continuous Adaptation

Agents learn from outcomes, adjust strategies based on results, and improve performance over time with feedback loops.

The shift from AI assistants to AI agents is real, but it's easy to over-build. I help teams with real, repeatable processes work out where an agent genuinely earns its keep — and where a simpler workflow is the smarter call.

Agentic AI vs Generative AI: What's the Difference?

Understanding the evolution from AI assistants to autonomous AI agents

Core Function

Generative AI:

Responds to prompts

Agentic AI:

Takes autonomous action

Task Complexity

Generative AI:

Single-step responses

Agentic AI:

Multi-step workflows

Tool Usage

Generative AI:

Limited or none

Agentic AI:

APIs, databases, systems

Decision Making

Generative AI:

Suggests options

Agentic AI:

Makes contextual decisions

Human Oversight

Generative AI:

Constant input required

Agentic AI:

Works autonomously with checkpoints

Example

Generative AI:

"Write me an email"

Agentic AI:

"Handle all support tickets"

Agentic AI is the next step beyond chatbots and copilots: instead of helping you work, agents do the work. The catch is knowing when that's actually worth it for your case — which is the honest conversation I prefer to start with.

Frequently Asked Questions About Agentic AI

Honest answers about putting AI agents into production

It depends on your case, and I'll tell you which. Google — the Gemini Enterprise Agent Platform plus the Agent Development Kit (ADK) — is my default for enterprise clients already on GCP: identity, governance, gateway, the whole ecosystem. Claude Agent SDK tend to win when the model itself is the differentiator, or when you run outside Google's ecosystem. These are equivalent choices with real tradeoffs, not a winner and a loser.
It's Google's platform for production agents — the evolution of what used to be called Vertex AI. It bundles Agent Runtime, Memory Bank, Agent Identity and Agent Gateway, with the Agent Development Kit (ADK) for code-first builders. In practice it's a strong default when you need enterprise rails — identity, governance, GCP integration — out of the box.
I worked hands-on with CrewAI and most other agentic frameworks for a couple of years — good for breadth, useful for prototyping. But I've narrowed my consulting stack to two platforms I can run deeply in production: Google and Claude. CrewAI is a reference point in my background, not part of the stack I lead with today.
Agentic AI refers to systems that can plan, decide and act — not just respond to prompts. A chatbot can tell you how to process an invoice; an agentic system can actually read it, extract the data, update your accounting system and flag anomalies. The useful question is rarely "can AI do this" but "is an agent the right tool here, or is a simpler workflow enough."
I work in three models: a Discovery & Strategy engagement (typically 2–4 weeks) to map use cases and pick the right platform; a Build & Deploy engagement (typically 8–16 weeks) where I'm embedded in your team; and an Ongoing Advisory retainer (3–12 months). Cost depends on scope — I'll give you a concrete number after Discovery, not a fabricated range before I understand the problem. No long contracts, clear stop points.
The best candidates are high-volume, repetitive tasks with clear decision rules: support categorisation, lead qualification, document processing, reporting. In a first conversation I'll assess whether your process is a good fit, sketch the likely approach on Google or Claude, and give you an honest read — including "not yet," or "a plain workflow is enough," when that's the truth.
Vendor honesty, mostly. I'm a Google Partner (through MaGa Srl) and Google is my default — but I have no hidden kickbacks, and I'll recommend Claude when Claude fits, or tell you to build it yourself when that's right. I work as a Fractional CTO embedded in your team, with knowledge transfer so you don't end up depending on me. Over 20 years in software, and I organise GDG Brescia.
Sometimes they save a lot of time, sometimes they don't justify the effort — it genuinely depends on the process. Any cost or time figure I give early on is a rough estimate to frame the conversation, not a guarantee. The honest way to find out is a small, contained build with measured before-and-after, which is exactly how a Discovery engagement is structured.

Have more questions about agentic AI on Google or Claude for your business?

Start a conversation

Start a conversation

Pick a time that works for you — no pressure, no sales pitch.